Introduction: Necessity is the mother of invention. In the name of development, our civilization is going far from nature and culture, so it necessitates that as we progress, we stay connected with our roots and nature. So, when we came across a group of entrepreneurs’ enterprise were closely knitted with culture and nature, we decided to take up this study. Context: Entrepreneurship drives the global economy, generates employment, and creates innovative trends. India has the third-largest startup ecosystem in the world. The entrepreneurial world has witnessed several exemplary millennial entrepreneurs solving emerging issues on one hand and exploiting the nature and impacting the culture. Objective: This qualitative research study is intended to explore unique characteristics and define “Ethno-Eco-Cultural Entrepreneur”. Methodology: A narrative research design was used to explore their personal life experiences through the stories that are narrated by the four cases. In the Narrative case study, we purposively selected the Eri-silk producers organizations involved in the clothing industry of Ri-Bhoi District, Meghalaya. This study explored four cases using an In-depth interview and analysed the verbatims employing thematic analysis through NVivo software. Results & Discussion: The results reveal themes such as: “Business”, “Cultural”, “Fashion”, “Traditional” and “Weavers”. Study also conceptualizes the unique characteristics and define a new breed of entrepreneurs called “Ethno-Eco-Cultural Entrepreneur.” However, this study will be the foundation for future research on Ethno-Eco-Cultural entrepreneur.

Keyword: Ethno-Eco-Cultural Entrepreneur; Entrepreneurship; Ethnic; Khasi; Thematic analysis; Nvivo; Eri-Silk.