Effective communication within agricultural communities is crucial for knowledge dissemination, technology adoption, and overall productivity improvement. The key communicators serve as bridges facilitating the transfer of knowledge and innovations. This study was conducted during 2022-23 in Perali village of Bapatla district, Andhra Pradesh using an exploratory research design. A total of 60 farmers were selected randomly and interviewed for the investigation. A network graph was constructed using R software. The findings revealed a complex web of relationships within the agricultural network and identified communicators who occupied strategic positions in the network with the highest degree of centrality.

Keyword: Social Network Analysis, Agriculture, Key Communicators, Network Structure, Centrality measures.