A agriculture to be sustainable, a good quality seed is the foremost important factor to be considered where the whole crop improvement takes place. Agriculture being the backbone of Indian rural economy and got to feed millions of growing population minute by minute, day by day, need to be backed by a strong seed improvement programmes where both public and private sectors involvement is most essential. The developments in the seed industry in India, particularly in the last 30 years, are very significant. Future of agricultural production will largely depend upon development of improved varieties/ hybrids in various crops, supported by efficient, cost effective seed production technology. For present growing and for future generations there is all need to produce improved quality seeds and make that seed available to farmers everywhere in nation, this is made possible by one of the public funded programmes called “Seed Village Programme (SVP)â€. It is therefore significant to know the attitude of farmers towards seed village programme (SVP). Hence, the study was designed with the objective to develop and standardize a scale to measure the attitude of farmers towards seed village programme. A summated (likert) rating scale was been developed. The process started with identifying the dimension, collection of items followed by relevancy and item analysis and checking the reliability and validity for precision and consistency of the results. A Total of 42 statements were framed in which 23 statements were finally retained which has practical applicability in ascertaining the attitude towards seed village programme. Key words: Attitude scale; Seed Village Programme (SVP); Summated rating scale; Quality seed production;

Keyword: Attitude scale; Seed Village Programme (SVP); Summated rating scale; Quality seed production