Attitude is the individual’s reaction or feeling about someone, something, or some circumstance. The objective of the present study was to assess the attitudes of the farmers towards the selected extension approaches of IARI viz., IARI- National Extension Programme (NEP), IARI- Voluntary Organisation’s (VOs) collaborative programme and IARI Model Village (IMV). The study was conducted in Uttar Pradesh in which 120 farmers and 30 stakeholders were selected using the Stratifi ed Multistage Sampling technique. It was found that an equal number of farmer respondents had unfavourable attitude, favourable attitude and highly favourable attitude respectively towards IARI-NEP extension approach, while majority of farmer respondents had favourable attitude towards IARI-VOs partnership extension approach and majority of farmers had neutral attitude towards IMV extension approach. The results also revealed that the farmer respondents of IARI-VO adopted village had more favourable attitude towards IARI extension approach compared to the farmer respondents of IARI model village. It was found that the independent variables family size, land holding, economic motivation and scientific orientation were positively and statistically significantly correlated with attitude of the farmers towards IARI-NEP and IARIVO extension approaches while land holding, estimated annual income, innovativeness, economic motivation and scientific orientation were found positively and statistically significantly correlated with attitude of the farmers towards IARI model village (IMV) extension approach. Multiple regression analysis elicited that innovativeness and economic motivation had a positive and significant contribution to the attitude of the farmers of IARINEP adopted village, while economic motivation had a positive and significant contribution to the attitude of the farmers of IARI-VO adopted village.

Keyword: Attitude; Extension approaches; IARI-NEP; IARI-VO; IMV; Uttar Pradesh.